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Nonverbal communication in advertising / edited by Sidney Hecker, David W. Stewart

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  • MARC

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    HF5822
    .N66 1988
     
    313960 (Withdrawn),BOK
    Nonverbal communication in advertising. - Lexington, Mass. , 1988.

         viii, 296 p. : ill. ; 24 cm.
         Papers from a conference held in New York in May 1986 and jointly by the Division of Consumer Psychology, American Psychological Association, the Marketing Science Institute, and Young and Rubicam.

         ISBN 0669141720.
         
         1. Nonverbal communication (Psychology) 2. Advertising - Psychological aspects.I. Hecker, Sidney II. Stewart, David W III. American Psychological Association. Division of Consumer Psychology IV. Marketing Science Institute. V. Young and Rubicam. VI. Title
         Library : UiTM Shah Alam; UITM Sarawak; UITM Kelantan; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    313960WithdrawnPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    313961ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret
    321077WithdrawnPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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