Nonverbal communication in advertising / edited by Sidney Hecker, David W. Stewart
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| | | Nonverbal communication in advertising. - Lexington, Mass. , 1988. |
| viii, 296 p. : ill. ; 24 cm. | Papers from a conference held in New York in May 1986 and jointly by the Division of Consumer Psychology, American Psychological Association, the Marketing Science Institute, and Young and Rubicam. | ISBN 0669141720. | | 1. Nonverbal communication (Psychology) 2. Advertising - Psychological aspects.I. Hecker, Sidney II. Stewart, David W III. American Psychological Association. Division of Consumer Psychology IV. Marketing Science Institute. V. Young and Rubicam. VI. Title | | Library : UiTM Shah Alam; UITM Sarawak; UITM Kelantan; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 313960 | Withdrawn | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 313961 | Shelf | | PERPUSTAKAAN UNDANG-UNDANG TAR(PUU) | BOOK | ret | 321077 | Withdrawn | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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