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Creative strategy and tactics in advertising : a managerial approach to copywriting and production / Sherilyn K. Zeigler, J. Douglas Johnson

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  • MARC

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    HF5823
    .Z45 1981
     
    189941 (Withdrawn),BOK
    Zeigler, Sherilyn K

         Creative strategy and tactics in advertising : a managerial approach to copywriting and production. - Columbus, Ohio , 1981.

         324 p. : ill. ; 26 cm Grid series in advertising and journalism.

         ISBN 0882442295.
         
          1. Advertising.I. Johnson, J. Douglas - 1918- II. Title III. Series
         Library : UiTM Shah Alam; UITM Perlis
    Accn No.Item StatusAdd IdLocationSMDItem Category
    189941WithdrawnPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    189942WithdrawnPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    189943ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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