Advertising : a decision-making approach / Charles H. Patti, Charles F. Frazer
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| | | | Advertising : a decision-making approach. | xxxi, 590 pages. : some colour illustrations ; 26 cm The Dryden Press series in marketing. | ISBN 003071687X. | | 1. Advertising 2. Advertising - Decision making.I. Frazer, Charles F II. Title III. Series | | Library : UiTM Shah Alam; UITM Sarawak; UiTM Johor; UITM Melaka; UITM Pahang; UITM Kelantan |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 285206 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | ret | 285367 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 292602 | Withdrawn | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 343727 | Withdrawn | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 474859 | Shelf | | PERPUSTAKAAN UNDANG-UNDANG TAR(PUU) | BOOK | ret | 12141MU | Withdrawn | | PERPUSTAKAAN INTEC(S17) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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