Profitable Direct Marketing : How to start, improve, or expand any direct marketing operation ... plus 11 detailed case studies of prominent direct marketing companies. / Jim Kobs
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| | | | Profitable Direct Marketing : How to start, improve, or expand any direct marketing operation ... plus 11 detailed case studies of prominent direct marketing companies. | xv, 312 pages : illustrations ; 27 cm. | Includes index. | ISBN 0872510379 (hardback). | | 1. Direct marketing - United States 2. Direct marketing - United States - Case studies.I. Title | | Library : UiTM Shah Alam; UITM Kelantan |
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