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MARKETING 5.0 : TECHNOLOGY FOR HUMANITY / PHILIP KOTLER, HERMAWAN KARTAJAYA, IWAN SETIAWAN.

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  • MARC

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    HF5415
    .K68 2021
     
    1051350 (Shelf),BOK
    Kotler, Philip

         MARKETING 5.0 : TECHNOLOGY FOR HUMANITY.

         xi, 206 pages : illustrations ; 24 cm.
         Includes index.
         Welcome to marketing 5.0 : technology for humanity -- Generation gap : marketing to Baby Boomers, X, Y, Z, and Alpha -- Prosperity polarization : creating inclusivity and sustainability for society -- Digital divide : making tech personal, social, and experiential -- The digital-ready organization : one strategy doesn't fit all -- The next tech : it's time for human-like technologies to take off -- The new CX : machines are cool, but humans are warm -- Data-driven marketing : building a data ecosystem for better targeting -- Predictive marketing : anticipating market demand with proactive action -- Contextual marketing : making a personalized sense-and-respond experience -- Augmented marketing : delivering tech-empowered human interaction -- Agile marketing : executing operations at pace and scale.

         ISBN 9781119668510.
         
          1. Marketing 2. Technology.I. Kartajaya, Hermawan - 1947- II. Setiawan, Iwan III. Title
         Control No. : 41772
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1051350ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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