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Strategic Sport Communication : Traditional and Transmedia Strategies for a Global Sports Market / W. Timothy Coombs, Jennifer L. Harker

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    GV567.5
    .C66 2022
     
    1051757 (Shelf),BOK
    Coombs, W. Timothy

         Strategic Sport Communication : Traditional and Transmedia Strategies for a Global Sports Market.

         xii, 171 pages : illustrations ; 23 cm.

         ISBN 9780367898724.
         
         1. Communication in sports 2. Mass media and sports 3. Sports and globalization.I. Harker, Jennifer L. II. Title
         Control No. : 41768
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1051757ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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