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Impact of ICTs on Event Management and Marketing / Kemal Birdir, Sevda Birdir, Ali Dalgic, Derya Toksoz, editors

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  • MARC

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    GT3405
    .I47 2021
     
    Impact of ICTs on Event Management and Marketing.

         xx, 357 pages : illustrations ; 29 cm Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series.

         ISBN 9781799849544
         .-ISBN 9781799857013
         .-ISBN 9781799849551 (eISBN).
         
         1. Special events - Planning - Technological innovations 2. Special events - Marketing - Technological innovations.I. Birdir, Kemal II. Birdir, Sevda - 1969- III. Dalgic, Ali - 1987- IV. Toksoz, Derya - 1990- V. Title VI. Series
         Library : UITM Melaka

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